If you’ve ever struggled to make a decision … you’ve engaged in the design process, though you may not have even known it.
In the next 5 chapters I’m goign to describe the 5 phases of design: Discovery, planning, design, execution, and follow-up.
My professional objective is to come up with the most amzing experiences imaginable.
Imaginable.
Think about that word for a minute.
Imaginable.
Not experiences we know how to build… Not even experiences we know.
Just great experiences which will make people say “that was amazing! I want to do it again, and I’m going to tell everyone I talk to about it.”
And I don’t worry about who’s getting the credit; whose “incentive compensation metric” is getting boosted, ’cause that kind of thinking leads to the siloed brain-rot that drives disintegrated experiences that customers hate.
The most amazing experiences: that’ what I’m going to work on.
Listening to conversations between designers and developers is an endless source of amusement. Contributors and visionaries from both camps will always have expectations and frame questions from the view of their own professional specialty.
It gets even better, when a programmer and a designer discuss working Agile methodologies, and gets even better when they have varying appreciations of what exactly agility is. Continue reading »
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