Thought Process : Process Thoughts

Echoing what I’ve been preaching for years now around my day-job, firms that are seen as customer advocates will reap rewards in measurable increased wallet share. This takes “soft” business cases built around “blue dollars” and adds real substance to them.

This also extends into the Community play of for transparency and value to the customer, as nicely codified by Geoff Livingston in his article on “The Seven Principles of Community Building”

In addition, it’s really nice to see a company like Forrester using YouTube to distribute their talks.