Posts
Nov 15
“If we can do that, then the customers are going to feel a deep loyalty to us, because we know them so well. And if they switch to a competitive website - as long as we never give them a reason to switch, as long as we’re not trying to charge higher prices or providing lousy service, or don’t have the selection that they require; as long as none of those things happen - they’re going to stick with us because they are going to be able to get a personalized service, a customized website that takes into account the years of relationship we’ve built with them.”
–Jeff Bezos, Amazon
November 17th, 2007 at 12:29 pm
And yet some might say that the data that records the history of that relationship belongs equally to Amazon and the customer. As a customer, shouldn’t I be able to take my usage pattern, my attention data and preferences and use them to make my experience of other retailers just as customized and useful to me?